Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyKogan Page Publishers, 3.1.2012 - 288 sivua Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. |
Sisältö
Introduction | 1 |
01 Buy buy baby | 9 |
02 Peddling panic and paranoia | 28 |
03 I cant quit you | 52 |
04 Buy it get laid | 76 |
05 Under pressure | 100 |
06 Oh sweet memories | 126 |
07 Marketers royal flush | 147 |
08 Hope in a jar | 174 |
09 Every breath you take theyll be watching you | 196 |
10 Conclusion | 229 |
References | 247 |
About the author | 260 |
Acknowledgement | 262 |
267 | |
Muita painoksia - Näytä kaikki
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindström Rajoitettu esikatselu - 2011 |
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Rajoitettu esikatselu - 2011 |
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Esikatselu ei käytettävissä - 2012 |