Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

Etukansi
Houghton Mifflin, 1993 - 327 sivua
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

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Sisältö

THE GUERRILLA APPROACH TO MARKETING
1
What Is Guerrilla Marketing?
7
The Ten Most Important Marketing Secrets
22
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Tietoja kirjailijasta (1993)

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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