The Challenger Sale: How to Take Control of the Customer Conversation

Matthew Dixon is coauthor of The Challenger Sale and The Effortless Experience and is a frequent contributors to the Harvard Business Review. He is the group leader of the financial services and customer contact practices at CEB, which is the leading member-based advisory company. He live in the Washington, D.C., metro area. Brent Adamson is coauthor of The Challenger Sale and is a frequent contributors to the Harvard Business Review. He is a principal executive advisor in the sales and marketing practice at CEB, which is the leading member-based advisory company. He live in the Washington, D.C., metro area.