The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
BenBella Books, Inc., 11.10.2016 - 344 sivua
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history.
Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.
Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies.
The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Mitä ihmiset sanovat - Kirjoita arvostelu
Yhtään arvostelua ei löytynyt.
THE REAL MADRID WAY
Moneyball vs Organizational Culture
Interdependence Ronaldo and Sixty Seconds
CALDERÓN PERIOD 200609
FLORENTINO PÉREZS COMEBACK 200914
Learning from Experience
Phil Jackson Zen Master and Steve Kerr Ice
Bold and Brave Actions
Real Madrids Player Selection Process
Galácticos 10 195560
EARLY HISTORY 190260
1960 European Cup Final
Nostalgia for Galácticos 10
COPYCATS AND FINANCIAL STRUGGLES
Galácticos 20 200006
FLORENTINO PÉREZELECTED IN 2000
What the 2000 Election Reveals about the Real Madrid Community
Real Madrids 2000 Finances Are Worse Than Expected
THE TURNAROUND PART 1
Why Is Your Organization Purposeful and Meaningful?
The Executive Team Goes to Work
Strategic Sale of Real Madrids Ciudad Deportiva
THE TURNAROUND PART 2
Captains Appointed by Seniority
Inspiring Passion and Loyalty
Game Day for Real Madrid
Real Madrid Basketball
Community Brands and Identity in American Sports
The Cardinal Way
Galácticos 10 Meet Galácticos 20
Celebrating a Century
CRISIS ON THE FIELD SUCCESS OFF THE FIELD
Disappointment on the Field Resignation
Too Much Talent or Too Tired and Old?
More SpeedIt Is a Young Mans Game
Spain and the 2014 World Cup
Analyzing Stars Workhorses and Juniors
EL CLÁSICOREAL MADRID VS BARCELONA
Comparison of Financial Performance
Comparison of Player Developmentthe Academies
Yellow and Red Cards
Comparison of OntheField Results Since 201112
Comparison of Priorities
Start of Galácticos 40 2015
THE FUTURE OF REAL MADRID
Investing in Executives
Real Madrid University
Real Madrid Practice Schedule
Digital Ecosystem Transformation
Opening One Stadium to 450 Million Fans
One Goal Makes a Difference
LESSONS FROM THE REAL MADRID WAY
COMPARISON OF GALÁCTICOS 10 20 30 AND 40
SEASON AVERAGES VS POSTSEASON IN BASEBALL
REAL MADRID ORGANIZATION CHART2015
SUPPORT FOR STARS WORKHORSES AND JUNIORS ANALYSIS
ABOUT THE AUTHOR
Muita painoksia - Näytä kaikki
The Real Madrid Way: How Values Created the Most Successful Sports Team on ...
Steven G. Mandis
Esikatselu ei käytettävissä - 2016
academy addition analysis analytics Atlético average ball Barcelona baseball basketball become believe Bernabéu best players brand Carlos Champions League championships club club’s coach companies competitive create culture decisions defense develop effect election European European Cup example executives expectations fans field FIFA final five Florentino Football four Galácticos give global goal going identity impact important increase injuries invest jersey lead Liga Manchester marketing million minutes mission organization passion percent performance person play points position president professional Real Madrid reported respect responsibility revenues Ronaldo scored season signed soccer Spain Spanish stadium star star players started statistical Stéfano strategy style success Table talent team’s titles trophies United values winning Zidane