Crisis Management in the Tourism Industry

Etukansi
Elsevier, 2003 - 269 sivua
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.

Using international up to date case studies this text discusses:

* The influential effect of the mass media
* How crises effect the purchase decision process
* Destination branding/image and its manipulation
* Preventative crises management and strategies

* Understanding effects of crises on the tourism industry and how businesses can prepare and succeed in these times
* Written by one of the world's leading experts from the World Tourism Organisation
* Global coverage and perspective with cases and examples from the UK, Australia and USA
 

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Sisältö

1 Introduction to crisis management
1
2 Crises spheres of activity
28
3 Methods of analysis and prognosis
106
4 Strategic measures of crisis management
150
5 Crisis planning and organizational measures
174
6 Crisis management instruments
192
Bibliography
250
Index
266
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Tietoja kirjoittajasta (2003)

Dr Dirk Glaesser is Chief of Publications at the World Tourism Organization. He is a lecturer at a number of universities and regularly speaks at industry conferences and events. In 2001, he received the academic award of the international tourism fair ITB for his work on Crisis Management in Tourism. He also serves as a senior reserve officer within the crisis management branch of the German Ministry of Defence.

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