Thrice-born: The Rhetorical Comeback of Jimmy Swaggart
Mercer University Press, 1999 - 152 sivua
In February 1988, Jimmy Swaggart, the world's most watched televangelist, was caught consorting with a prostitute in New Orleans. This study examines Swaggart's rhetorical campaign to salvage his ministry in the aftermath of those actions. By analyzing his sermons, letters, and magazine articles the work seeks to discover the rationale that Swaggart offered his doctrinal community to justify the claim, I am worthy of forgiveness and continued support.Using Stephen Toulmin's model of informal argument as a tool to unlock the shared worldview of rhetor and audience, this study argues that Swaggart's overt stance, I am solely to blame for what I did, was not the conclusion his primary audience would reach. Using stories and doctrinal arguments, Swaggart successfully argued that he was not at fault for his actions, that his actions could accurately be blamed on other individuals, and that the entire ordeal would lead to an improved Swaggart. Yet because the arguments were part of the Pentecostal worldview shared by speaker and audience, many parts of the arguments were left unspoken. As such, they were completely missed by many outside observers.
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The Plan A Strategic Resurrection
The Speaker The Life Times of a Protestant Pope
The Rhetorical Situation Televisions Unholy Row
The Response Theology as Argument
The Response Storytelling as Argument
accept According actually addition Answers apology appear Appendix argued argument Assemblies attack attempt audience begin believe Bible blame broadcast called Christian church Claims concerning confession consider continued critic crusade David demons doctrinal dream Evangelist evidence example explained face fact fall February final forgiveness Frances give God's Gorman gospel grounds heart Holy Spirit hundred included Jesus Jimmy Swaggart least letter listener live look Lord Major Claims March means million ministry months narrative never Newsbank offering once particular Pentecostal Personal preacher preaching question quoted reason received referred religious repentance reported response result rhetorical campaign Rhetorical Criticism Roberts Satan scandal sermon shared sinned situation speaker speaking specific standing statements story success suggest television thing told tongues Toulmin's turn understand viewers warrants week wife worthy