The Social AnimalMacmillan Higher Education, 27.5.2011 - 431 sivua A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults. |
Sisältö
What Is Social Psychology? | 1 |
Conformity | 13 |
Mass Communication Propaganda and Persuasion | 59 |
Tekijänoikeudet | |
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