Under the Southern Sun

First the blossoms, then the fruit-mile upon mile-under the
Southern sun.

People of the farm live to good purpose here, for soil and climate
work with them. Fruit grows and ripens eagerly, and green
vegetables sprout early and stay late-in the South.

The crops of Southern orchards fill a third of America's yearly
fruit dish, and a quarter of our national vegetable supply comes
from south of the Ohio and the Potomac.

Each year the demand for Southern fruit and vegetables grows-
the national consumption of fruit increases about 14% a year, the
population only 14%. And each year Southern farmers profit
by satisfying the taste of an appreciative nation.

The Southern Railway System, in the year just passed,
hauled 67,000 carloads of fresh fruits and vegetables.