Crisis Management in the Tourism Industry
Routledge, 2006 - 270 sivua
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
*Terrorism and criminal activities
*Risk perceptions and the influencing variables
*The stakeholder concepts
*Analysis methods- visibility of advantages/disadvantages of methods
*Marketing instruments and best practices
Written by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
*The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
* Revised and updated to including recent events (especially Bali, SARS and international terrorism), new case studies and practical up-to-date information.
* Understanding effects of crises on the tourism industry and how businesses can prepare and succeed in these times
* Global coverage and perspective with cases and examples from the UK, Australia and USA.
* Written by one of the world's leading experts from the World Tourism Organisation
Mitä ihmiset sanovat - Kirjoita arvostelu
Yhtään arvostelua ei löytynyt.
1 Tourism in a changing world
2 The basics of crisis management
3 Crises spheres of activity
4 Methods of analysis and prognosis
5 Strategic measures of crisis management
6 Crisis planning and organizational measures
Muita painoksia - Näytä kaikki
addition affected organization Air Berlin airlines already analysis areas assessment attacks Avian Flu basic benefits behaviour Birgenair cent centre changes company’s competitive advantage competitors consequences considerable considered consumer credibility crises crisis communication crisis management crisis situation cross-impact analysis customers damage depending described destination determined Diagram differentiation economic effect ensure environment especially evaluation example factors flight foreign fundamental German groups handling strategy image transfer important increased influence instruments interest Liechtenstein mass media measures negative events object offer package holiday perceived perception planning political position possible potential price discrimination problem reaction region responsible result risk sales promotion service provider social source markets spheres of activity stakeholders target terrorist tour operator tourism industry tourism product tourism sector travel advice travel advisories travel agency travel decision weak signals Weather derivates World Tourism Organization