The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

Small, Maynard, 1903 - 240 sivua

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Sivu 206 - I recollect that when a stripling, my first exploit in squirrelshooting was in a grove of tall walnut-trees that shades one side of the valley. I had wandered into it at noontime, when all nature is peculiarly quiet, and was startled by the roar of my own gun as it broke the Sabbath stillness around, and was prolonged and reverberated by the angry echoes.
Sivu 206 - In his devouring mind's eye, he pictured to himself every roasting pig running about with a pudding in his belly, and an apple in his mouth; the pigeons were snugly put to bed in a comfortable pie, and tucked in with a coverlet of crust; the geese were swimming in their own gravy; and the ducks pairing cosily in dishes, like snug married couples, with a decent competency of onion sauce. In the porkers he saw carved out the future sleek side of bacon, and juicy relishing ham; not a turkey but he beheld...
Sivu 50 - Vice is a monster of such frightful mien, As, to be hated, needs but to be seen; But seen too oft, familiar with her face, We first endure, then pity, then embrace.
Sivu 64 - There is a story, which is credible enough though it may not be true, of a practical joker, who, seeing a discharged veteran carrying home his dinner, suddenly called out, 'Attention!' whereupon the man instantly brought his hands down, and lost his mutton and potatoes in the gutter. The drill had been thorough, and its effects had become embodied in the man's nervous structure.
Sivu 206 - Not far from this village, perhaps about two miles, there is a little valley or rather lap of land among high hills, which is one of the quietest places in the whole world. A small brook glides through it, with just murmur enough to lull one to repose ; and the occasional whistle of a quail or tapping of a woodpecker is almost the only sound that ever breaks in upon the uniform tranquillity.
Sivu 213 - VOSC piano. We allow a liberal price for old instruments in exchange, and deliver the piano in your house free of expense. You can deal with us at a distant point the same as in Boston.
Sivu 57 - This speculative mania did not last long; social suggestion began to work in the opposite direction, and a universal panic suddenly seized on the minds of the Dutch. Instead of buying, every one was trying to sell. Tulips fell below their normal value. Thousands of merchants were utterly ruined, and a cry of lamentation arose in the land.
Sivu 213 - YEARS and are receiving more favorable comments to-day from an artistic standpoint than all other makes combined. WE Challenge Comparisons. By our easy payment plan, every family in moderate circumstances can own a vose camera.
Sivu 56 - In 1634, the rage among the Dutch to possess them was so great that the ordinary industry of the country was neglected, and the population, even to its lowest dregs, embarked in the tulip trade.
Sivu 199 - I cannot shut my eyes and get a distinct image of anyone, although I used to be able to a few years ago, and the faculty seems to have gradually slipped away. — In my most vivid dreams, where the events appear like the most real facts, I am often troubled with a dimness of sight which causes the images to appear indistinct. — To come to the question of the breakfasttable, there is nothing definite about it.

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