Exhibit Labels: An Interpretive Approach

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Rowman & Littlefield, 4.6.2015 - 300 sivua
Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell’s 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals.
 

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Sisältö

Introduction
1
Part I OVERVIEW
5
Ch01 Behind It All
7
Ch02 What Are Interpretive Labels?
19
Ch03 Types of Labels in Exhibitions
31
Part II CONSIDERING THE AUDIENCE
47
Ch04 Who Is the Audience and What Do They Want?
49
Ch05 Audience Fragmentation
69
Ch13 Making Words and Images Work Together
166
Ch14 Labels That Ask Questions
178
Ch15 Labels for Interactive Exhibits
190
Ch16 Digital Interpretive Devices
204
PartIV TASKS
231
Ch17 Getting Started and Getting It Done
233
Ch18 Evaluation during Development
244
Ch19 Typographic Design
266

Ch06 Selecting the Right Reading Level
86
Ch07 The Number of Words
97
Ch08 Multilingual Labels
106
Ch09 Writing VisitorFriendly Labels
117
Who Is Talking to Me?
135
PartIII ENHANCING THE VISITOR EXPERIENCE
145
Ch11 Hierarchies
147
Ch12 Modalities
161
Ch20 Production and Fabrication
287
Ch21 Evaluation after Opening
302
PartV CONCLUSIONS
325
Ch22 Findings from Research and Evaluation
327
Bibliography
331
Figure Credits
343
Index
345
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Since 1979, Beverly Serrell has been an exhibit and evaluation consultant with art, history, natural history, and science museums, as well as zoos and aquariums. Before then, she was head of a museum education department for eight years, and had shorter stints as a high school science teacher and a research lab technician. Serrell holds an MA in science teaching in informal settings and a BS in biology. In 1995, she was a guest scholar at The J. Paul Getty Museum and has received two National Science Foundation grants to conduct research on visitor behavior in museum exhibitions. She has been a frequent museum visitor all her life.

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