Exhibit Labels: An Interpretive Approach
Rowman & Littlefield, 4.6.2015 - 300 sivua
Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell’s 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals.
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Ch13 Making Words and Images Work Together
Ch14 Labels That Ask Questions
Ch15 Labels for Interactive Exhibits
Ch16 Digital Interpretive Devices
Ch17 Getting Started and Getting It Done
Ch18 Evaluation during Development
Ch19 Typographic Design
Ch06 Selecting the Right Reading Level
Ch07 The Number of Words
Ch08 Multilingual Labels
Ch09 Writing VisitorFriendly Labels
Who Is Talking to Me?
PartIII ENHANCING THE VISITOR EXPERIENCE
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adults animals answer Aquarium Art Museum artwork asked audience Beverly Serrell big idea body copy Brookfield Zoo captions Center Chicago History Museum color communication create curators Dena’ina Denver Art Museum Detroit Institute diorama editing Education example exhibit design exhibit developers exhibit elements exhibit labels exhibit planners exhibition’s experience Exploratorium feel FIGURE focus groups formative evaluation gallery Getty Getty Center guidelines History Museum images Institute of Arts interactive exhibits interpretive labels iPads Kathleen McLean label text label writers learning styles legible Liberty Science Center look messages multiple Museum Exhibitions Museum of California museum practitioners Natural History Natural History Museum number of words Oakland Museum objects panel people’s person Photo planning prototype QR code questions readers serif Summative Evaluation things tion typefaces types of labels typography visi Visitor Studies visual voice wall wayfinding writing