Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

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Houghton Mifflin, 1998 - 388 sivua
The Book that Started the Guerrilla Marketing Revolution-Expanded and Completely Revised for the Twenty-First Century When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his innovative, take-no-prisoners approach to marketing for the small- and medium-size-business owner. Nearly twenty years and 400,000 copies later, Guerrilla Marketing is now considered the bible of marketing and entrepreneurial advice. Filled with hundreds of solid marketing weapons and invaluable business advice for today's marketplace, this completely revised and expanded edition identifies: * the fastest-growing markets for the twenty-first century, with tips on how to reach them * unique strategies for cooperative fusion marketing with other businesses * the latest programs for freelance employees and telecommuters * up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business * management lessons for the twenty-first-century entrepreneur.

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Tietoja kirjailijasta (1998)

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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