Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 84
Sivu 6
... advertising revenue . American magazines of the same period also depended almost entirely on their income from subscription , though they carried some advertising on their covers , occasionally admitted it to their pages of editorial ...
... advertising revenue . American magazines of the same period also depended almost entirely on their income from subscription , though they carried some advertising on their covers , occasionally admitted it to their pages of editorial ...
Sivu 128
... advertising . You can buy a page for fourteen hundred dollars . None the less it is popularly believed to be making huge profits . But the tabloid form does not lend itself to large advertisements or a large quan- tity of advertising ...
... advertising . You can buy a page for fourteen hundred dollars . None the less it is popularly believed to be making huge profits . But the tabloid form does not lend itself to large advertisements or a large quan- tity of advertising ...
Sivu 267
... ADVERTISING A magazine uses advertising for two distinct purposes . One is to bring its own value as an advertising medium to the attention of business executives and the agencies who place contracts . The other is to attract ...
... ADVERTISING A magazine uses advertising for two distinct purposes . One is to bring its own value as an advertising medium to the attention of business executives and the agencies who place contracts . The other is to attract ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine