Magazine MakingViking Press, 1935 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 68
Sivu 31
John Bakeless. THE CIRCULATION MANAGER The circulation manager is concerned primarily with keep- ing the number of subscribers at the desired maximum , or with increasing it until it reaches that maximum — often a task which lasts over ...
John Bakeless. THE CIRCULATION MANAGER The circulation manager is concerned primarily with keep- ing the number of subscribers at the desired maximum , or with increasing it until it reaches that maximum — often a task which lasts over ...
Sivu 234
John Bakeless. CHAPTER X Circulation and Circulation Promotion THE fundamental problem in all magazine circulation work is the distribution of the periodical to a circle of readers large enough to maintain it , whether indirectly through ...
John Bakeless. CHAPTER X Circulation and Circulation Promotion THE fundamental problem in all magazine circulation work is the distribution of the periodical to a circle of readers large enough to maintain it , whether indirectly through ...
Sivu 254
... circulation records and know no more when he finished than when he started . He would have neither the time nor the patience to accom- plish what the Bureau can . My advice to space buyers is to make publishers estab- lish credit with ...
... circulation records and know no more when he finished than when he started . He would have neither the time nor the patience to accom- plish what the Bureau can . My advice to space buyers is to make publishers estab- lish credit with ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine