Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 41
Sivu 7
... cost four or five times the selling price to produce a modern popular weekly ; and the day is , indeed , long past ... cost of production and distribution is kept sufficiently low . This view receives additional support from the swift ...
... cost four or five times the selling price to produce a modern popular weekly ; and the day is , indeed , long past ... cost of production and distribution is kept sufficiently low . This view receives additional support from the swift ...
Sivu 33
... cost of selling advertising - which includes the relatively high salaries of managers and salesmen , their travelling expenses , and the upkeep of branch offices of repre- sentatives - that in several cases very small publications ...
... cost of selling advertising - which includes the relatively high salaries of managers and salesmen , their travelling expenses , and the upkeep of branch offices of repre- sentatives - that in several cases very small publications ...
Sivu 237
... cost of renewing expired subscriptions , many magazines now offer subscriptions for periods greater than one year , usually at some considerable reduction . This is economically possible be- cause the two - year subscription saves the ...
... cost of renewing expired subscriptions , many magazines now offer subscriptions for periods greater than one year , usually at some considerable reduction . This is economically possible be- cause the two - year subscription saves the ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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Yleiset termit ja lausekkeet
advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine