Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 40
Sivu 116
... effort to be timely compels some of the weeklies to continue using a city printer . Since so much has to be done by mail , telegraph , and tele- phone , the importance of clarity in the first instructions given , obviating later ...
... effort to be timely compels some of the weeklies to continue using a city printer . Since so much has to be done by mail , telegraph , and tele- phone , the importance of clarity in the first instructions given , obviating later ...
Sivu 164
... effort to please those tastes creates an editorial policy . This applies especially to commercial publishing . An ... effort to please and may content himself merely with the effort to lead , guide , and instruct . The result ...
... effort to please those tastes creates an editorial policy . This applies especially to commercial publishing . An ... effort to please and may content himself merely with the effort to lead , guide , and instruct . The result ...
Sivu 274
... effort to get advertising for noth- ing . It is indeed an effort to get newspaper notice ; but that very valuable form of advertising ( " the best possible form , " according to Mr. MacGregor Jenkins 1 ) is given in return for quite ...
... effort to get advertising for noth- ing . It is indeed an effort to get newspaper notice ; but that very valuable form of advertising ( " the best possible form , " according to Mr. MacGregor Jenkins 1 ) is given in return for quite ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine