Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 65
Sivu 10
... interest the purely commercial pub- lisher , because it does not interest many advertisers . Its in- tellectual habits are such that it cannot be readily stampeded into uncritical purchasing . But it will always remain the one public ...
... interest the purely commercial pub- lisher , because it does not interest many advertisers . Its in- tellectual habits are such that it cannot be readily stampeded into uncritical purchasing . But it will always remain the one public ...
Sivu 161
... interest , which is psychologically fairly simple . Interest is simply pleasurable attention . When one finds a thing " interesting , " one likes it . If it is a magazine , one buys it . Psychologists describe two types of attention ...
... interest , which is psychologically fairly simple . Interest is simply pleasurable attention . When one finds a thing " interesting , " one likes it . If it is a magazine , one buys it . Psychologists describe two types of attention ...
Sivu 162
... interest -has been aroused as a result of the mind's " taking hold " of what at first required a distinct effort . Interest , of course , varies greatly according to the type of reader . The psychological theory is readily applicable to ...
... interest -has been aroused as a result of the mind's " taking hold " of what at first required a distinct effort . Interest , of course , varies greatly according to the type of reader . The psychological theory is readily applicable to ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine