Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 50
Sivu 18
... keep his hands , in spite of the fact that his inexperi- enced meddling is absolutely fatal . The natural , indeed al- most the inevitable , result is , first , friction , then , chaos , and then , failure . Many a dabbler in publishing ...
... keep his hands , in spite of the fact that his inexperi- enced meddling is absolutely fatal . The natural , indeed al- most the inevitable , result is , first , friction , then , chaos , and then , failure . Many a dabbler in publishing ...
Sivu 31
... keep new subscribers coming in as fast as old ones fall off , or if possible faster . Since renewal rates normally decrease as circulations grow larger , it is easy to see that if he fails in these efforts , the magazine will also fail ...
... keep new subscribers coming in as fast as old ones fall off , or if possible faster . Since renewal rates normally decrease as circulations grow larger , it is easy to see that if he fails in these efforts , the magazine will also fail ...
Sivu 132
... keep himself con- stantly in touch with the public and its moods — or at least with that particular portion of the public to whose taste he must cater . He must discover writers who can meet the needs which this public establishes for ...
... keep himself con- stantly in touch with the public and its moods — or at least with that particular portion of the public to whose taste he must cater . He must discover writers who can meet the needs which this public establishes for ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine