Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 60
Sivu 149
... less than three months ; one - third in less than six months ; and two - thirds in less than one year . " 1 " Useful life " means , of course , useful to the advertiser . It is possible that the editorial matter continues to be read ...
... less than three months ; one - third in less than six months ; and two - thirds in less than one year . " 1 " Useful life " means , of course , useful to the advertiser . It is possible that the editorial matter continues to be read ...
Sivu 210
... less departmentaliz- ing . The Atlantic adds to its monthly array of articles the " Contributors ' Club " and " Contributors ' Column , " already referred to , and a book review department called " The Atlantic Book Shelf , " carefully ...
... less departmentaliz- ing . The Atlantic adds to its monthly array of articles the " Contributors ' Club " and " Contributors ' Column , " already referred to , and a book review department called " The Atlantic Book Shelf , " carefully ...
Sivu 262
... less reputable make a practice of keeping carefully up to date special lists of a thousand or more each . These are rented for the test circularization , and of course give tremendous percentages of return . Less de- sirable lists are ...
... less reputable make a practice of keeping carefully up to date special lists of a thousand or more each . These are rented for the test circularization , and of course give tremendous percentages of return . Less de- sirable lists are ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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Yleiset termit ja lausekkeet
advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine