Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 89
Sivu 4
... magazines of this sort , the reader is important primarily as a subject for the advertiser's blandishments . The editorial content of the magazine is so much written bait , provided to persuade the reader to glance through the pages ...
... magazines of this sort , the reader is important primarily as a subject for the advertiser's blandishments . The editorial content of the magazine is so much written bait , provided to persuade the reader to glance through the pages ...
Sivu 148
... magazine articles ever see print more than once ; but the growing practice of selling second serial rights to the reprint magazines and to newspaper syndi- cates makes it advisable for an author to retain as many rights as possible . It ...
... magazine articles ever see print more than once ; but the growing practice of selling second serial rights to the reprint magazines and to newspaper syndi- cates makes it advisable for an author to retain as many rights as possible . It ...
Sivu 277
... Magazine publicity releases thus distributed enjoy an addi- sar tional advantage : They are received in newspaper offices with an attitude quite different from that which greets releases sent directly ... magazine's Magazine Publicity 277.
... Magazine publicity releases thus distributed enjoy an addi- sar tional advantage : They are received in newspaper offices with an attitude quite different from that which greets releases sent directly ... magazine's Magazine Publicity 277.
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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Yleiset termit ja lausekkeet
advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine