Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 75
Sivu 4
... matter " is not that the reading matter attracts attention to their advertise- ments , but only that it does not compete for the reader's attention as a rival advertisement might ! To secure the largest possible mass of readers , the ...
... matter " is not that the reading matter attracts attention to their advertise- ments , but only that it does not compete for the reader's attention as a rival advertisement might ! To secure the largest possible mass of readers , the ...
Sivu 113
... matter of proof - readers ' illusions to a searching analysis in the Psychological Bulletin , disagrees with President Angell , but the latter's view of the matter agrees with the experience of most editors . Only with training does one ...
... matter of proof - readers ' illusions to a searching analysis in the Psychological Bulletin , disagrees with President Angell , but the latter's view of the matter agrees with the experience of most editors . Only with training does one ...
Sivu 118
... matter in a memorandum , thus : I. The money paid for proof corrections is a dead loss both to the press and its client . The press would be better off financially if no corrections were allowed . Corrections lead to much waste motion ...
... matter in a memorandum , thus : I. The money paid for proof corrections is a dead loss both to the press and its client . The press would be better off financially if no corrections were allowed . Corrections lead to much waste motion ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine