Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 19
Sivu 240
... newsstand copies on a non - returnable basis . Those powerful enough to compel dealers to take their quota do the same thing . While this practice prevents the loss incident to returned copies , it may also mean a reduction in the ...
... newsstand copies on a non - returnable basis . Those powerful enough to compel dealers to take their quota do the same thing . While this practice prevents the loss incident to returned copies , it may also mean a reduction in the ...
Sivu 241
John Bakeless. on sale on its newsstands , plus an additional commission for every copy sold . To a magazine with large sales , this fee is negligible . To a magazine of limited appeal it might be pro- hibitively high . Newsstand sales ...
John Bakeless. on sale on its newsstands , plus an additional commission for every copy sold . To a magazine with large sales , this fee is negligible . To a magazine of limited appeal it might be pro- hibitively high . Newsstand sales ...
Sivu 243
... newsstand copies , as these are usually shipped by freight or express . In them , the cir- culation manager has full opportunity to bring all his wiles to bear , and the inserts can be made correspondingly more elaborate . Since the ...
... newsstand copies , as these are usually shipped by freight or express . In them , the cir- culation manager has full opportunity to bring all his wiles to bear , and the inserts can be made correspondingly more elaborate . Since the ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine