Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 33
Sivu 22
... particular public , wants or thinks it wants . Second , he must discover authors who are capable of supplying copy of that particular sort . Success or failure hinges on his work . Without these two requisites , the most aggressive and ...
... particular public , wants or thinks it wants . Second , he must discover authors who are capable of supplying copy of that particular sort . Success or failure hinges on his work . Without these two requisites , the most aggressive and ...
Sivu 23
... particular author as the right man for a particular article , or why one feels that certain changes in an article or its title will make the difference between success and failure . But the editor must reach decisions in such matters ...
... particular author as the right man for a particular article , or why one feels that certain changes in an article or its title will make the difference between success and failure . But the editor must reach decisions in such matters ...
Sivu 164
... particular group of readers , so far as the editor is concerned , is only a particular group of tastes which he must please . The effort to please those tastes creates an editorial policy . This applies especially to commercial ...
... particular group of readers , so far as the editor is concerned , is only a particular group of tastes which he must please . The effort to please those tastes creates an editorial policy . This applies especially to commercial ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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Yleiset termit ja lausekkeet
advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine