Magazine MakingViking Press, 1935 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 29
Sivu 12
... practice , begun shortly after its establishment , of using unrelieved type . Har- per's , abandoning illustrations except for a frontispiece , has adhered to Atlantic practice ever since 1925 . When , therefore , the advertiser compels ...
... practice , begun shortly after its establishment , of using unrelieved type . Har- per's , abandoning illustrations except for a frontispiece , has adhered to Atlantic practice ever since 1925 . When , therefore , the advertiser compels ...
Sivu 183
... practice of " literary assistance , " to jointly signed interviews , and to the flagrant abuses of ghost - writ- ing . A man who has anything to say ought to be able to think clearly but he frequently isn't . Yet strong , silent men ...
... practice of " literary assistance , " to jointly signed interviews , and to the flagrant abuses of ghost - writ- ing . A man who has anything to say ought to be able to think clearly but he frequently isn't . Yet strong , silent men ...
Sivu 262
... practice is for a magazine to buy a thousand names or thereabouts for a " test circularization " and , if the returns are sufficient , place a larger order . In buying lists , the circulation manager must make sure that his name ...
... practice is for a magazine to buy a thousand names or thereabouts for a " test circularization " and , if the returns are sufficient , place a larger order . In buying lists , the circulation manager must make sure that his name ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine