Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 88
Sivu 172
... readers , two features ought to attract a hun- dred thousand is psychologically false . Experience demon- strates ... readers . Any article will hold circulation if it is the kind of thing that a fair proportion of the readers will enjoy ...
... readers , two features ought to attract a hun- dred thousand is psychologically false . Experience demon- strates ... readers . Any article will hold circulation if it is the kind of thing that a fair proportion of the readers will enjoy ...
Sivu 196
... readers make a regular practice of following both the serious political and economic articles in " The New World , " and the light , lit- erary , and informal little papers in " The Contributors ' Club . " But there are many readers who ...
... readers make a regular practice of following both the serious political and economic articles in " The New World , " and the light , lit- erary , and informal little papers in " The Contributors ' Club . " But there are many readers who ...
Sivu 234
... readers large enough to maintain it , whether indirectly through advertising revenue , or solely through the direct ... readers , that is , readers who may legitimately be expected to find this particular publication continuously in ...
... readers large enough to maintain it , whether indirectly through advertising revenue , or solely through the direct ... readers , that is , readers who may legitimately be expected to find this particular publication continuously in ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine