Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 15
Sivu 18
... prepared news releases of an expert . I have known an owner so to mangle his own advertising that the four - dollar subscriptions which it brought in cost him fifty dollars apiece to secure . I have known 18 Magazine Making.
... prepared news releases of an expert . I have known an owner so to mangle his own advertising that the four - dollar subscriptions which it brought in cost him fifty dollars apiece to secure . I have known 18 Magazine Making.
Sivu 77
... secure . If it is badly done , the picture is likely to come out . To make absolutely sure of permanent security , the picture can be " wrapped around " instead of being tipped in — that is , pushed far in between two signatures and ...
... secure . If it is badly done , the picture is likely to come out . To make absolutely sure of permanent security , the picture can be " wrapped around " instead of being tipped in — that is , pushed far in between two signatures and ...
Sivu 234
... secure " logical " readers , that is , readers who may legitimately be expected to find this particular publication continuously in- teresting , and who will impress the advertisers as offering reasonable prospect of a market for their ...
... secure " logical " readers , that is , readers who may legitimately be expected to find this particular publication continuously in- teresting , and who will impress the advertisers as offering reasonable prospect of a market for their ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine