Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 30
Sivu 276
... story does reach a news agency from a maga- zine using such tactics , it is likely to be passed over . Publicity ... story receives , at practically no cost to the magazine supplying it , immediate and wide publicity . If the story has ...
... story does reach a news agency from a maga- zine using such tactics , it is likely to be passed over . Publicity ... story receives , at practically no cost to the magazine supplying it , immediate and wide publicity . If the story has ...
Sivu 278
... story . The last may be taken for granted , since any fail- ure to mention the owner of the article would be a violation of copyright and ground for a lawsuit . Nevertheless , it is just as well to make sure . Lawsuits will not bring ...
... story . The last may be taken for granted , since any fail- ure to mention the owner of the article would be a violation of copyright and ground for a lawsuit . Nevertheless , it is just as well to make sure . Lawsuits will not bring ...
Sivu 282
... story is concentrated and the name of the magazine is mentioned . Often the larger papers will cut the whole story to this bare essential . Publicity releases are ordinarily written with a view to the inevitable subse- quent cutting to ...
... story is concentrated and the name of the magazine is mentioned . Often the larger papers will cut the whole story to this bare essential . Publicity releases are ordinarily written with a view to the inevitable subse- quent cutting to ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine