Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 32
Sivu 238
... subscribers has been known to rise as high as ten times the subscription price . Such a proportion is obviously uneconomical and evidence of the most grotesque bad management . RENEWALS " Renewal effort " -that is , promotion effort ...
... subscribers has been known to rise as high as ten times the subscription price . Such a proportion is obviously uneconomical and evidence of the most grotesque bad management . RENEWALS " Renewal effort " -that is , promotion effort ...
Sivu 247
... subscribers cannot be persuaded to renew . So long as their names are on the books , the guaranty is safe . Publications of fairly wide popular appeal often use these methods with a good deal of permanent success . This is espe- cially ...
... subscribers cannot be persuaded to renew . So long as their names are on the books , the guaranty is safe . Publications of fairly wide popular appeal often use these methods with a good deal of permanent success . This is espe- cially ...
Sivu 263
... subscribers are sufficient evidence that mailing has actually taken place . One caution is especially necessary in ... subscribers . Losing circulation is , naturally , very easy . The circulation manager simply suspends his efforts for ...
... subscribers are sufficient evidence that mailing has actually taken place . One caution is especially necessary in ... subscribers . Losing circulation is , naturally , very easy . The circulation manager simply suspends his efforts for ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
12 muita osia ei näytetty
Muita painoksia - Näytä kaikki
Yleiset termit ja lausekkeet
advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine