Magazine MakingViking Press, 1935 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 33
Sivu 236
... subscription is due to the new sub- scriber's own spontaneous interest or has been influenced in some way by ... ( subscription ) circulation or newsstand circulation . According to the probable mental attitude and tastes of the reader ...
... subscription is due to the new sub- scriber's own spontaneous interest or has been influenced in some way by ... ( subscription ) circulation or newsstand circulation . According to the probable mental attitude and tastes of the reader ...
Sivu 237
... subscription saves the publisher the cost of a renewal effort at the end of the first year . Given an assured subscription list of this kind , paid in advance , a magazine can proceed to sell advertising on a basis of guaranteed ...
... subscription saves the publisher the cost of a renewal effort at the end of the first year . Given an assured subscription list of this kind , paid in advance , a magazine can proceed to sell advertising on a basis of guaranteed ...
Sivu 249
... subscription premiums . About the time of the Civil War one agricultural journal was offering seeds , microscopes , sewing machines , melodeons , farm implements , live stock - and pieces of the broken Atlantic cable ! 1 Strawberry ...
... subscription premiums . About the time of the Civil War one agricultural journal was offering seeds , microscopes , sewing machines , melodeons , farm implements , live stock - and pieces of the broken Atlantic cable ! 1 Strawberry ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine