Magazine MakingViking Press, 1935 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 45
Sivu 170
... tion . The Van Dine stories , therefore , were by no means in their usual run of copy . Yet each advertised its feature so widely that each found an immediate jump in its circula- tion , and each probably found a falling off as soon as ...
... tion . The Van Dine stories , therefore , were by no means in their usual run of copy . Yet each advertised its feature so widely that each found an immediate jump in its circula- tion , and each probably found a falling off as soon as ...
Sivu 237
... tion . The great disadvantage of mail subscription is the high cost of securing it . Often - though by no means always — a large part of the subscription price is spent on securing new subscribers , leaving no margin with which to ...
... tion . The great disadvantage of mail subscription is the high cost of securing it . Often - though by no means always — a large part of the subscription price is spent on securing new subscribers , leaving no margin with which to ...
Sivu 274
... tion is paid to a magazine's publicity releases when they are skilfully prepared and possess news value which entitles them to be printed on their merits . Many of the larger metropol- itan newspapers carefully examine the entire mass ...
... tion is paid to a magazine's publicity releases when they are skilfully prepared and possess news value which entitles them to be printed on their merits . Many of the larger metropol- itan newspapers carefully examine the entire mass ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising American magazine appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error expensive frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind Kingsport lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers subscription list success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine