Amway Forever: The Amazing Story of a Global Business PhenomenonJohn Wiley & Sons, 9.8.2011 - 220 sivua A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.
Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success. |
Sisältö
Capitalism and Controversy | 1 |
An Adventurous Partnership | 15 |
Taking Flight and Sailing Away | 25 |
Sell Something Everybody Needs | 35 |
Unveiling The Plan | 45 |
Toppling the Pyramid | 57 |
Retooling the Machine | 77 |
Diamonds Rubies Emeralds and Pearls | 91 |
West Meets East | 131 |
The Biggest Market Ever | 145 |
New Heart New Identity | 153 |
Amway Redux | 163 |
The Way Ahead | 177 |
Notes | 183 |
vii | 184 |
203 | |
Muita painoksia - Näytä kaikki
Amway Forever: The Amazing Story of a Global Business Phenomenon Kathryn A. Jones Rajoitettu esikatselu - 2011 |
Amway Forever: The Amazing Story of a Global Business Phenomenon Kathryn A. Jones Esikatselu ei käytettävissä - 2011 |