Crisis Management in the Tourism IndustryRoutledge, 18.2.2004 - 288 sivua The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises. Using international up to date case studies this text discusses: * The influential effect of the mass media * How crises effect the purchase decision process * Destination branding/image and its manipulation * Preventative crises management and strategies |
Sisältö
1 Introduction to crisis management | 1 |
2 Crises spheres of activity | 28 |
3 Methods of analysis and prognosis | 106 |
4 Strategic measures of crisis management | 150 |
5 Crisis planning and organizational measures | 174 |
6 Crisis management instruments | 192 |
| 250 | |
| 266 | |
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Yleiset termit ja lausekkeet
accident additional benefits affected organization airlines already analysis areas assessment attacks basic benefits behaviour BIRGENAIR company’s competitive advantage competitors consequences considerable considered consumer consumer’s coping credibility crises crisis communication crisis situation cross-impact analysis Delphi method dependent described destination determined Diagram differentiation economic effect Egypt emotional employees environment example factors Führich fundamental Gambia Glacier National Park handling strategy holiday image transfer important increased influence instruments interest Lufthansa Luxair mass media measures Mid Sweden University negative event occurs offer organization’s package holiday particular perceived perception phase planning point of view possible potential preventive crisis management Price discrimination problems reaction responsibility result risk Section social spheres of activity Swissair target tion tour operator tourism industry tourism product travel advice travel agency travel decision Travel warning weak signals Whilst World Tourism Organization