Vision Aids in America: A Social History of Eyewear and Sight Correction Since 1900McFarland, 10.1.2014 - 218 sivua This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement. |
Sisältö
| 1 | |
| 3 | |
| 7 | |
2 Medical Advice Lore and Oddities | 20 |
3 Children and the Needy | 33 |
4 Fashion and Style | 40 |
5 Marketing | 52 |
6 Women | 66 |
8 Statistics | 87 |
9 Optometry Laws | 92 |
10 PriceFixing Scams Retailing | 107 |
11 Contact Lenses | 134 |
12 Sunglasses | 158 |
Chapter Notes | 189 |
Bibliography | 199 |
| 207 | |
Muita painoksia - Näytä kaikki
Vision Aids in America: A Social History of Eyewear and Sight Correction ... Kerry Segrave Esikatselu ei käytettävissä - 2011 |
Yleiset termit ja lausekkeet
According Acuvue added American Optical American Optometric Association April astigmatism August Bausch & Lomb Better Vision bifocal Board Business Week campaign chain color consumer contact lenses cost customers dark glasses declared defective vision designer dispensing explained eye doctors eye exams eyesight eyestrain eyewear fashion Federal firm Foster Grant frames glasses Ibid industry invented July June lens look lorgnette Luxottica magazine makers manufacturers March million pairs needed glasses nose oculists ofits ophthalmologists Optical Company opticians optometrists optometry pair of glasses patient percent person physician pince-nez plastic presbyopia prescription president price advertising professional Ray-Ban Ray-Ban aviator reading glasses rebates reporter restrictions retail Saturday Evening Post sell September soft contacts soft lenses sold specs spectacles style sunglasses survey tests wear contacts wearers wearing glasses wholesale woman women wore contacts wore glasses worn