Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Sivu 31
John Bakeless. THE CIRCULATION MANAGER The circulation manager is concerned primarily with keep- ing the number of subscribers at the desired maximum , or with increasing it until it reaches that maximum - often a task which lasts over ...
John Bakeless. THE CIRCULATION MANAGER The circulation manager is concerned primarily with keep- ing the number of subscribers at the desired maximum , or with increasing it until it reaches that maximum - often a task which lasts over ...
Sivu 244
John Bakeless. SOUND AND UNSOUND CIRCULATION The second basis for classifying circulation is the contrast between sound and unsound circulation . " Sound ' circulation -which is also described as " normal , " " natural , " " good ...
John Bakeless. SOUND AND UNSOUND CIRCULATION The second basis for classifying circulation is the contrast between sound and unsound circulation . " Sound ' circulation -which is also described as " normal , " " natural , " " good ...
Sivu 254
... circulation records and know no more when he finished than when he started . He would have neither the time nor the patience to accom- plish what the Bureau can . My advice to space buyers is to make publishers estab- lish credit with ...
... circulation records and know no more when he finished than when he started . He would have neither the time nor the patience to accom- plish what the Bureau can . My advice to space buyers is to make publishers estab- lish credit with ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine