Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 40
Sivu 7
... cost four or five times the selling price to produce a modern popular weekly ; and the day is , indeed , long past ... cost of production and distribution is kept sufficiently low . This view receives additional support from the swift ...
... cost four or five times the selling price to produce a modern popular weekly ; and the day is , indeed , long past ... cost of production and distribution is kept sufficiently low . This view receives additional support from the swift ...
Sivu 13
... costs . It has been contended that the cost per square inch of filling pages with " art " is at least no larger than the cost of filling the same pages with " edi- torial matter , " and is at times much lower . But the expense of ...
... costs . It has been contended that the cost per square inch of filling pages with " art " is at least no larger than the cost of filling the same pages with " edi- torial matter , " and is at times much lower . But the expense of ...
Sivu 33
... cost of selling advertising - which includes the relatively high salaries of managers and salesmen , their travelling expenses , and the upkeep of branch offices of repre- sentatives - that in several cases very small publications ...
... cost of selling advertising - which includes the relatively high salaries of managers and salesmen , their travelling expenses , and the upkeep of branch offices of repre- sentatives - that in several cases very small publications ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
12 muita osia ei näytetty
Muita painoksia - Näytä kaikki
Yleiset termit ja lausekkeet
advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine