Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 37
Sivu 161
... effort to attend . One's interest in dinner , a spectacular fire , an enthralling mystery story , or a good theatrical performance provide familiar examples . It re- quires no effort to pay attention to them or to be interested in them ...
... effort to attend . One's interest in dinner , a spectacular fire , an enthralling mystery story , or a good theatrical performance provide familiar examples . It re- quires no effort to pay attention to them or to be interested in them ...
Sivu 162
... effort of the will - as in reading a textbook , adding a column of figures , or doing a day's work in the office . But out of this voluntary attention , interest arises . Every one has had the experience of beginning a hard or " dry ...
... effort of the will - as in reading a textbook , adding a column of figures , or doing a day's work in the office . But out of this voluntary attention , interest arises . Every one has had the experience of beginning a hard or " dry ...
Sivu 274
... effort to get advertising for noth- ing . It is indeed an effort to get newspaper notice ; but that very valuable form of advertising ( " the best possible form , " according to Mr. MacGregor Jenkins 1 ) is given in return for quite ...
... effort to get advertising for noth- ing . It is indeed an effort to get newspaper notice ; but that very valuable form of advertising ( " the best possible form , " according to Mr. MacGregor Jenkins 1 ) is given in return for quite ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine