Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 23
Sivu 36
... follows the unusual plan of submitting its manu- scripts to an unskilled group of " men in the street , " ordinary uneducated men and women deliberately picked because they represent the average reader of the periodical . As they grad ...
... follows the unusual plan of submitting its manu- scripts to an unskilled group of " men in the street , " ordinary uneducated men and women deliberately picked because they represent the average reader of the periodical . As they grad ...
Sivu 108
... follows this rule because of its relatively narrow column . Where there is but one column on a page , a better effect is produced by indenting both margins . To instruct the printer to indent along the right margin , the copy - reader ...
... follows this rule because of its relatively narrow column . Where there is but one column on a page , a better effect is produced by indenting both margins . To instruct the printer to indent along the right margin , the copy - reader ...
Sivu 230
... follows naturally from what has just been said . He must be able to write clearly and with enough vividness to hold his readers . Fortunately , as has already been pointed out , clarity and genuine vivid- ness are twin sisters . If the ...
... follows naturally from what has just been said . He must be able to write clearly and with enough vividness to hold his readers . Fortunately , as has already been pointed out , clarity and genuine vivid- ness are twin sisters . If the ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
12 muita osia ei näytetty
Muita painoksia - Näytä kaikki
Yleiset termit ja lausekkeet
advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine