Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Sivu 3
... journals , on down through an amazing array of crank publications whose mere existence is unsuspected by any save ... Journal , Saturday Evening Post , Pictorial Review , or McCall's , with their immense circulations and huge adver ...
... journals , on down through an amazing array of crank publications whose mere existence is unsuspected by any save ... Journal , Saturday Evening Post , Pictorial Review , or McCall's , with their immense circulations and huge adver ...
Sivu 252
... journals of the highest possible intellectual standards also carry a fair volume of technical advertising , and not infre- quently are fairly profitable . Their readers may themselves be scholars of modest means , but they control funds ...
... journals of the highest possible intellectual standards also carry a fair volume of technical advertising , and not infre- quently are fairly profitable . Their readers may themselves be scholars of modest means , but they control funds ...
Sivu 320
... Journal of Industrial and Engineering Chemistry , 162 Joyce , James , 181 Jungle Books , Junk dealer , 149 Justification , 53 151 KAISER ( German ) , 101 Kansas City Star , 146 Keats , John , 216 Keyed advertising , 148-149 Khayyám ...
... Journal of Industrial and Engineering Chemistry , 162 Joyce , James , 181 Jungle Books , Junk dealer , 149 Justification , 53 151 KAISER ( German ) , 101 Kansas City Star , 146 Keats , John , 216 Keyed advertising , 148-149 Khayyám ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine