Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 53
Sivu 31
... keep new subscribers coming in as fast as old ones fall off , or if possible faster . Since renewal rates normally increase as circulations grow larger , it is easy to see that if he fails in these efforts , the magazine will also fail ...
... keep new subscribers coming in as fast as old ones fall off , or if possible faster . Since renewal rates normally increase as circulations grow larger , it is easy to see that if he fails in these efforts , the magazine will also fail ...
Sivu 132
... keep himself con- stantly in touch with the public and its moods — or at least with that particular portion of the public to whose taste he must cater . He must discover writers who can meet the needs which this public establishes for ...
... keep himself con- stantly in touch with the public and its moods — or at least with that particular portion of the public to whose taste he must cater . He must discover writers who can meet the needs which this public establishes for ...
Sivu 271
... keep alive from the reverberation of one crash until it is time for the next . The other group holds that it is the publicity man's duty to keep his magazine constantly before the public , issue by issue . He must exploit to the full ...
... keep alive from the reverberation of one crash until it is time for the next . The other group holds that it is the publicity man's duty to keep his magazine constantly before the public , issue by issue . He must exploit to the full ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine