Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 60
Sivu 149
... less than three months ; one - third in less than six months ; and two - thirds in less than one year . ' " 1 " Useful life " means , of course , useful to the advertiser . It is possible that the editorial matter continues to be read ...
... less than three months ; one - third in less than six months ; and two - thirds in less than one year . ' " 1 " Useful life " means , of course , useful to the advertiser . It is possible that the editorial matter continues to be read ...
Sivu 262
... less reputable make a practice of keeping carefully up to date special lists of a thousand or more each . These are rented for the test circularization , and of course give tremendous percentages of return . Less de- sirable lists are ...
... less reputable make a practice of keeping carefully up to date special lists of a thousand or more each . These are rented for the test circularization , and of course give tremendous percentages of return . Less de- sirable lists are ...
Sivu 308
... less expensive to have all cuts either exactly single - column , double - column , or full three - col- umns , so that the printer does not have to make " run - arounds . " But if lay - out sheets are sent with the copy , type can ...
... less expensive to have all cuts either exactly single - column , double - column , or full three - col- umns , so that the printer does not have to make " run - arounds . " But if lay - out sheets are sent with the copy , type can ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine