Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 35
Sivu 11
... means enormous . But that they can exist without artificial support , if skilfully managed , is best demonstrated by the fact that at least two such periodicals have recently been making profits while many of their flashy contemporaries ...
... means enormous . But that they can exist without artificial support , if skilfully managed , is best demonstrated by the fact that at least two such periodicals have recently been making profits while many of their flashy contemporaries ...
Sivu 192
... mean that the business manager has better literary judgment than the editor - though that is true more often than most editors suspect . It means rather that the business and advertising staffs do not have to dull the edge of their ...
... mean that the business manager has better literary judgment than the editor - though that is true more often than most editors suspect . It means rather that the business and advertising staffs do not have to dull the edge of their ...
Sivu 199
... means of enabling readers to " blow off steam , " and as a means of keeping the editor in touch with his readers by provoking a good many more readers ' letters - in reply to other readers ' letters . If all these letters - both those ...
... means of enabling readers to " blow off steam , " and as a means of keeping the editor in touch with his readers by provoking a good many more readers ' letters - in reply to other readers ' letters . If all these letters - both those ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
12 muita osia ei näytetty
Muita painoksia - Näytä kaikki
Yleiset termit ja lausekkeet
advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine