Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 33
Sivu 14
... nature of its public , financial backing , business , advertising , and edi- torial policies , and a hundred other elements . Yet it is equally difficult to understand magazine work without some idea of the general type of organization ...
... nature of its public , financial backing , business , advertising , and edi- torial policies , and a hundred other elements . Yet it is equally difficult to understand magazine work without some idea of the general type of organization ...
Sivu 26
... nature he must be tied down as little as pos- sible to the mere routine of the magazine . He must , indeed , have a finger in every pie ; and like any good executive he must know at all times what each part of his organization is doing ...
... nature he must be tied down as little as pos- sible to the mere routine of the magazine . He must , indeed , have a finger in every pie ; and like any good executive he must know at all times what each part of his organization is doing ...
Sivu 259
... nature of the lists will , naturally , vary with the nature of the publication using them . The Farm Journal might meet with a high percentage of returns from the members of the American Grange or from an alumni list of an agricultural ...
... nature of the lists will , naturally , vary with the nature of the publication using them . The Farm Journal might meet with a high percentage of returns from the members of the American Grange or from an alumni list of an agricultural ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine