Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 38
Sivu 89
... ordinary reader . The editor , whose business it is to read anything , if it shows signs of promise , is paid to wade through it . The public , which has to pay for the privi- lege , will not do so unless the type mass is broken up . It ...
... ordinary reader . The editor , whose business it is to read anything , if it shows signs of promise , is paid to wade through it . The public , which has to pay for the privi- lege , will not do so unless the type mass is broken up . It ...
Sivu 257
... ordinary postcards . There is no possibility that the addressee will feel that he has been de- ceived . The card is open to inspection the moment it arrives , and that very openness makes sure that it will be inspected . Moreover , the ...
... ordinary postcards . There is no possibility that the addressee will feel that he has been de- ceived . The card is open to inspection the moment it arrives , and that very openness makes sure that it will be inspected . Moreover , the ...
Sivu 267
... ordinary methods of all ad- vertising . A magazine endeavoring to bring its value as an advertising medium home to potential advertisers , may use such special- ized journals as Printers ' Ink or Tide , or it may turn directly to the ...
... ordinary methods of all ad- vertising . A magazine endeavoring to bring its value as an advertising medium home to potential advertisers , may use such special- ized journals as Printers ' Ink or Tide , or it may turn directly to the ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine