Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 55
Sivu xi
... periodical publish- ing have a very real need for some general knowledge of its principles . Authors notoriously cause endless difficulties through their failure to grasp the simplest of the editor's problems . Amateur owners of periodicals ...
... periodical publish- ing have a very real need for some general knowledge of its principles . Authors notoriously cause endless difficulties through their failure to grasp the simplest of the editor's problems . Amateur owners of periodicals ...
Sivu 7
... periodicals had refused to accept advertising . Harper's advertised nothing except Harper books until July 1864 , and even then it carried only fifteen to twenty small advertisements on two or three pages . The Atlantic had been ...
... periodicals had refused to accept advertising . Harper's advertised nothing except Harper books until July 1864 , and even then it carried only fifteen to twenty small advertisements on two or three pages . The Atlantic had been ...
Sivu 250
... periodicals , the cost per reader is fairly low . Advertising men base their preference for these periodicals on the " milline " rate - that is , the cost of the advertisement per line per thousand sub- scribers . Discouraged by the ...
... periodicals , the cost per reader is fairly low . Advertising men base their preference for these periodicals on the " milline " rate - that is , the cost of the advertisement per line per thousand sub- scribers . Discouraged by the ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine