Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 30
Sivu 12
... practice , begun shortly after its establishment , of using unrelieved type . Har- per's , abandoning illustrations except for a frontispiece , has adhered to Atlantic practice ever since 1925 . When , therefore , the advertiser compels ...
... practice , begun shortly after its establishment , of using unrelieved type . Har- per's , abandoning illustrations except for a frontispiece , has adhered to Atlantic practice ever since 1925 . When , therefore , the advertiser compels ...
Sivu 262
... practice is for a magazine to buy a thousand names or thereabouts for a " test circularization " and , if the returns are sufficient , place a larger order . In buying lists , the circulation manager must make sure that his name ...
... practice is for a magazine to buy a thousand names or thereabouts for a " test circularization " and , if the returns are sufficient , place a larger order . In buying lists , the circulation manager must make sure that his name ...
Sivu 279
... practice of sending out advance proofs to edi- torial writers . This is such a convenient way of bringing an article to the desk of the editorial writer , that proofs are sometimes sent out broadcast . Usually they are accompanied by an ...
... practice of sending out advance proofs to edi- torial writers . This is such a convenient way of bringing an article to the desk of the editorial writer , that proofs are sometimes sent out broadcast . Usually they are accompanied by an ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine