Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 41
Sivu 74
... problem is to procure an ac- curate " register , " that is , to impress each successive color directly on top of the others . Where plates are slightly off register , it is usually possible to submit them to a " stretching " process ...
... problem is to procure an ac- curate " register , " that is , to impress each successive color directly on top of the others . Where plates are slightly off register , it is usually possible to submit them to a " stretching " process ...
Sivu 181
... problem . No matter how much care is taken , authors are likely to resent editorial cuts , and should be encouraged to indicate their own when submitting manuscripts . Lightly pencilled brackets around passages which the author is ...
... problem . No matter how much care is taken , authors are likely to resent editorial cuts , and should be encouraged to indicate their own when submitting manuscripts . Lightly pencilled brackets around passages which the author is ...
Sivu 214
... problem , and a very large publishing house may present five or six hundred such problems a year . Quite fre- quently special advertising copy has to be written to attract the readers of particular magazines , and publishers ' advertis ...
... problem , and a very large publishing house may present five or six hundred such problems a year . Quite fre- quently special advertising copy has to be written to attract the readers of particular magazines , and publishers ' advertis ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine