Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
Kirjan sisältä
Tulokset 1 - 3 kokonaismäärästä 87
Sivu 172
... readers , two features ought to attract a hun- dred thousand is psychologically false . Experience demon- strates ... readers . Any article will hold circulation if it is the kind of thing that a fair proportion of the readers will enjoy ...
... readers , two features ought to attract a hun- dred thousand is psychologically false . Experience demon- strates ... readers . Any article will hold circulation if it is the kind of thing that a fair proportion of the readers will enjoy ...
Sivu 196
... readers make a regular practice of following both the serious political and economic articles in " The New World , " and the light , lit- erary , and informal little papers in " The Contributors ' Club . " But there are many readers who ...
... readers make a regular practice of following both the serious political and economic articles in " The New World , " and the light , lit- erary , and informal little papers in " The Contributors ' Club . " But there are many readers who ...
Sivu 199
... readers to " blow off steam , " and as a means of keeping the editor in touch with his readers by provoking a good many more readers ' letters - in reply to other readers ' letters . If all these letters - both those published and those ...
... readers to " blow off steam , " and as a means of keeping the editor in touch with his readers by provoking a good many more readers ' letters - in reply to other readers ' letters . If all these letters - both those published and those ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine