Magazine Making, Nide 10Viking Press, 1931 - 323 sivua |
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Tulokset 1 - 3 kokonaismäärästä 36
Sivu 237
... subscription saves the publisher the cost of a renewal effort at the end of the first year . Given an assured subscription list of this kind , paid in advance , a magazine can proceed to sell advertising on a basis of guaranteed ...
... subscription saves the publisher the cost of a renewal effort at the end of the first year . Given an assured subscription list of this kind , paid in advance , a magazine can proceed to sell advertising on a basis of guaranteed ...
Sivu 242
... subscription efforts . Other magazines have successfully tried inserting subscription " literature " in all newsstand copies . These endeavor to persuade the buyer , if pleased with what he has just read , to make sure of seeing similar ...
... subscription efforts . Other magazines have successfully tried inserting subscription " literature " in all newsstand copies . These endeavor to persuade the buyer , if pleased with what he has just read , to make sure of seeing similar ...
Sivu 245
... subscription agencies which are either of the " two - pay " or the " three - pay " variety . In each case , the new subscriber pays part of the subscription price to the canvasser . This payment , technically known as “ front money ...
... subscription agencies which are either of the " two - pay " or the " three - pay " variety . In each case , the new subscriber pays part of the subscription price to the canvasser . This payment , technically known as “ front money ...
Sisältö
Economic Basis of the Magazine | 3 |
The Organization of a Magazine Staff | 14 |
Editor and Printer | 41 |
Tekijänoikeudet | |
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advertising American magazines appear Atlantic Monthly blunders book review century CHAPTER characters circulation manager color column copy copy-reader correct cost criticism deal editing editorial office electrotype engraver error frequently give H. L. Mencken half-tone hand ideas illustrations important inch interest issue journals keep kind lay-out less letters linotype literary editor live type machine magazine editor magazine's manu manuscript mass matter methods modern monotype movable types newspaper newsstand sales once ordinary paper periodicals photo-engraving Pica plates possible practice printed printer problem profit proof proof-reader publishing readers releases Remembered Yesterdays Robert Underwood Johnson rule S. S. McClure Saturday Evening Post script sheet sometimes sort space spelling staff story subscribers success tion typewriter typographical usually Walter Hines Page weekly words writing written York York magazine zine