The People’s Car: A Global History of the Volkswagen BeetleHarvard University Press, 16.4.2013 - 416 sivua At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. |
Sisältö
1900 | |
1906 | |
A Symbol of the National Socialist Peoples Community? | 1927 |
We Should Make No Demands | |
Icon of the Early Federal Republic | |
An Export | |
The Beetle Is DeadLong Live the Beetle | |
Of Beetles Old and | |
The Volkswagen Beetle as a Global Icon | |
Muita painoksia - Näytä kaikki
The People’s Car: A Global History of the Volkswagen Beetle Bernhard Rieger Esikatselu ei käytettävissä - 2013 |