Health, Tourism and Hospitality: Spas, Wellness and Medical TravelRoutledge, 3.2.2014 - 544 sivua Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services. • Expanded coverage to the hospitality sector with a particular focus on spa management. Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality. |
Sisältö
Managing and marketing health wellness and medical tourism
| 107 |
The international context for health wellness and medical tourism case studies | 229 |
References | 473 |
Muita painoksia - Näytä kaikki
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel Melanie Smith,Laszlo Puczko Rajoitettu esikatselu - 2014 |
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel Melanie K. Smith,László Puczkó Esikatselu ei käytettävissä - 2014 |
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel Melanie K. Smith,László Puczkó Esikatselu ei käytettävissä - 2014 |